Your cards should represent your brand. Personalize them with a crisp, clean, foil stamped imprint of your company logo, or choose a card with full-color printing to show off all your brand colors.
Adding a gift card, coupon code, or a special offer for a future purchase adds to the value of your card. Plus, a surprise gift is a subtle call to action that will delight your recipient, and prompt them to engage with your business.
Don't just write: 'Dear Friend' or 'Dear Customer'... make it personal! Take the time to write out each recipient's first name, or address the card to their whole family if applicable. It's a small detail that shows you value them as an individual.
Take a line or two to expand on your reason for sending the card. Write a few short words to thank them for a referral, congratulate them on a promotion or anniversary, tell them you look forward to working with them, or express a personal holiday sentiment.
Instead of metered postage, go with a nice first class stamp. USPS has dozens of stamps to choose from, so you can pick one that fits your brand and your message. Choosing a custom stamp looks less automated and adds to the personalized feel of your card.
Envelopes with real handwriting are a scarcity in the modern mailbox. Your card will stand out visually from the junk mail and bills. This extra effort only takes a minute, but leaves a lasting impression.
