OK:
Thanks for doing business
with Hart Roofing

BETTER:
Thanks for doing business with
HART ROOFING

Why "Better" is better: the second option highlights your business name if written in capital letters.

• • • • •

OK:
From all of us
at Hart Roofing

BETTER:
From all of us at
Hart Roofing

Why "Better" is better: the second option highlights your business name on its own line.

1. Handwritten is the most personal.
   Yes, we offer greeting card personalization—and if you are sending off a few hundred cards, that might be your best bet. But if you're stocking up on birthday cards, just add your sentiment of choice and handwrite a personal message to the recipient. At the very least, always sign your own name and handwrite addresses on the envelopes.
2. Write it yourself.
   We've all seen it. The boss named Larry sends a Christmas card in writing that looks a lot more like it was written by someone named Linda. If you want someone to read your message and take it to heart, write it—and sign it—yourself.
3. Get the name(s) right.
   Depending on your relationship with the recipient, it is often safe to be more formal and say "Dear Mr. & Mrs. Jones" instead of "Hey, Mike & Maria!" Another point to consider is spelling. Though a minor misspelling is often a trivial—and sometimes laughable—offense, you never know who might be insulted, so be like jolly old St. Nick and check your list twice.
4. Speaking of holiday icons…
   Before mailing your annual holiday cards, make sure you aren't saying "Merry Christmas" to someone who doesn't celebrate the holiday. If in doubt, send generic holiday wishes.
5. Dust off the dictionary.
   There is no automatic spell check with pen and paper, so if you are unsure of yourself write your note out on a separate piece of paper first and have someone else read it. When your professional image is at stake, it pays to play it safe!

1. Greeting.
   Could be as short and sweet as "Hi, (name)!" or a bit longer and more formal, like "Greetings to you and your family".
2. Specifics.
   Why are you writing this card? If you are sending a thank you card, come out right away and say "Thanks for your referral," or whatever you are thankful for.
3. Elaborate.
   Take a few words—or a few sentences—to expand on your reason for sending the card. Congratulate them on a promotion or anniversary, tell them you look forward to working with them, or express a personal holiday sentiment.
4. Closing.
   This can simply be "Sincerely," or you could devote another line to saying "Your support means so much to me."