The great thing about advertising with promotional products is that it can reach a lot of people and bring in many new supporters. The direct, personal advertising of custom logoed giveaways for non-profits works because:
Thank you cards are the perfect thing to have in your non-profit stationery set. Send out after a fundraising campaign, after a volunteer event, or just to tell your staff you appreciate all they do.
More often than not, the best way of reaching out to someone is a personal, face-to-face approach. Rather than spending money on a billboard or ad that may or may not reach your intended audience, it pays to personally give your supporters something to let them know you appreciate their donations. Let's look at a few ideas to see what can work for you:
Presentation folders with your logo are perhaps the most useful and practical promotional product. Folders are great for giving to board members, volunteers or other interested community members.
Perfect for giving away at fundraising events, volunteer days or as a thank you to loyal supporters. Have fun with your foil imprinting: add a catchy slogan or phrase, your logo or sponsor's name or simply say "Thanks for your continued support".
If you can afford just one advertising opportunity this year, send personalized holiday greeting cards. People love to give during the holiday season, so send out a card in early December to remind them of your cause.
Calendars are perfect for advertising your message 365 days a year. From the small, budget-friendly peel-and-stick calendar (shown here) to the classic desk calendar, we'll help you find the best promotional calendar for your non-profit.
While it might seem like you're being forceful, this tactic helps both parties. If you see a photo frame that will work perfectly at your next fundraising event but you've already spent that money on catering, ask a member of your local chamber of commerce to help cover the cost of the frames. How do they benefit? With optional personalization, you could add your not-for-profit's name AND the company's name as a contributing sponsor. Less money from your budget, and an easy advertising opportunity for them.
Another option is to ask businesses to donate other goods, thereby freeing up funds to use toward the event or other charity aspects. Have a board member who owns the local grocery store? Ask for food donations instead of paying for catering for your event. You would be amazed at the connections some of your supporters might have and how they can benefit your organization.
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