Getting Started: Look for Help
If this is your first time planning an event, you may want to consider hiring a professional event manager or coordinator. There are many companies that specialize in golf event management that have both experience and connections in the industry.
If a professional planner is not in your budget, a cheap (or free) alternative is to recruit volunteers. Host a planning meeting at a local restaurant, or meet at the golf course club house. Provide your volunteers with snacks and drinks and create a positive environment for creativity and brainstorming. This is where you can delegate certain duties to volunteers and divide up the work involved.
How to Secure Sponsors for your Golf Tournament
Secure sponsors well in advance, as it may take some time to receive all the logos in the proper formats for banners. Companies often have strict branding guidelines, so have all logos approved before printing them. Sponsor logos are most often used on promotional marketing materials, event registration forms, event day banners, signs, and tournament giveaway items.
How to entice more sponsors if you offer different levels of sponsorship. An example:
- "Gold Level" would have their logo imprinted on giveaway items, a clubhouse banner, sponsorship signs at each hole, and receive free event registration.
- "Silver Level" could have their logo imprinted on giveaway items, sponsorship signs at every other hole, plus free event registration.
- "Bronze Level" could have sponsorship signs at every third hole plus free event registration.
Whatever levels you come up with, having it spelled out gives potential sponsors more confidence in funding your event.
When in Doubt, Ask Questions
Communicate often and early with your golf course venue. Learn what their rules are and explain your event in detail so they know what to expect. Proper communication will go far in ensuring a fun and memorable golf event.